Assist Director of Marketing to develop and drive email marketing strategy across multiple sales divisions and target markets
Help maintain a cohesive email marketing calendar that aligns sales, marketing and event teams
Constantly analyze results and monitor engagement to optimize future and ongoing campaigns and convert leads
Works closely with Salesforce team to leverage integration, automate campaigns and deliver real time results to sales teams
Utilize strong knowledge of conversion best practices to influence the development of effective email design/content, landing pages and other downstream assets
Solid understanding of email design best practices, HTML email development, call-to-action, subject lines, content and branding guidelines
B2B email marketing and deliverability experience required, preferably with a sales driven organization
Ability to segment lists based on target audience, behavior and past email and web analytics
Ability to hand code and create bulletproof emails that render across e-mail clients
Must be a self-starter motivated to move the needle in every aspect of their craft, but also be a team player with a strong ability to work in conjunction with the creative team
Should be proficient in Photoshop design and outputting elements needed for HTML email development, but not a deal breaker as we do have graphic designers
In-depth experience with email marketing, lead nurturing, marketing automation, and web analytics
Thorough knowledge of email marketing and marketing automation technology platforms. Marketing Cloud highly preferred.
Understanding of email marketing test platforms preferred (Litmus)
Highly analytical and able to derive meaning from data
BA/BS or equivalent working experience.
Salary will be commensurate with experience and a comprehensive benefits package is available.
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