Careers Senior Email and Digital Marketing Manager 50-80K
Senior Email and Digital Marketing Manager 50-80K
Annexus is a leading designer, manufacturer and distributor of insured retirement and legacy products with an entrepreneurial spirit and a collaborative work environment. We’re looking for a solid email marketing professional with the expertise to drive everything from strategy to execution to delivery If you are a one-stop email shop that isn’t afraid to roll up your sleeves and code 70% of the emails you are deploying, wants to constantly challenge yourself to improve deliverability, conversion and integration -- you need to apply for this position!
Assist Interactive Director to develop and drive email marketing across multiple sales divisions and target markets
Maintain a cohesive email marketing calendar that aligns sales, marketing and event teams and engaging digital marketing campaigns
Constantly analyze results and monitor engagement to optimize future and ongoing campaigns
Work closely with Salesforce team to leverage integrations and automate campaigns
Utilize strong knowledge of conversion best practices to influence the development of effective email design/content, landing pages and other downstream assets
Thorough knowledge of email marketing and marketing automation technology platforms (preferably MarketingCloud)
Ability to hand code and create bulletproof emails that render across all major e-mail clients
Solid understanding of email design best practices, HTML email development, call-to-action, subject lines, content and branding guidelines
B2B email marketing and deliverability experience required. Emphasis in a highly regulated environment such as financial services or healthcare preferred.
Should be proficient in Photoshop design and outputting elements needed for HTML email development, but not a deal breaker as long as you can drive design team
Ability to segment lists based on target audience, behavior and past email and web analytics
Excellent understanding of email marketing test platforms (Litmus, Email on Acid, etc.)
Highly analytical and able to derive meaning from data
Must be a self-starter motivated to move the needle in every aspect of their craft, but also be a team player with a strong ability to work in conjunction with the creative team
In-depth experience with email marketing, lead nurturing, marketing automation, and web analytics
If you have any technical issues completing the Predictive Index survey or submitting your application please email [email protected] for assistance.
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