Careers Sr Email & Digital Marketing Automation Manager
Sr Email & Digital Marketing Automation Manager
Senior Email & Digital Marketing Automation Manager
Annexus is a leading designer, manufacturer, and distributor of retirement and legacy products with an entrepreneurial spirit and a collaborative work environment. We are looking for an email marketing professional with experience in the strategy, development, deliverability, and analysis of engaging email and digital campaigns.
Assist Interactive Director to develop and drive email marketing strategy, marketing automation, and lead nurturing initiatives
Develop, build and execute segmented email marketing campaigns from start to finish
Work closely with internal teams to create and execute engaging digital marketing campaigns
Utilize knowledge of conversion best practices to influence the development of effective email design/content, landing pages, and other downstream assets
Constantly analyze results and monitor engagement to optimize future and ongoing campaigns
Solid understanding of email design, HTML email content development, and deliverability best practices
Ability to segment lists based on audience, behavior, and analytics for use in marketing campaigns
Ability to code bulletproof HTML emails that render across all major email clients
Proficient in Photoshop and outputting elements needed for HTML email development (not a deal-breaker as long as you can work with the design team)
Knowledge of email marketing and marketing automation technology platforms like Salesforce Marketing Cloud, Pardot, Marketo (Salesforce Marketing Cloud preferred)
Excellent understanding of email marketing test platforms (Litmus, Email on Acid, etc.)
Salesforce Interaction Studio (formerly Evergage) experience is highly desirable
BA/BS or equivalent working experience.
All applicants are required to take a PI Survey. All employees are subject to a background check prior to hire.
If you have any technical issues completing the Predictive Index survey or submitting your application please email [email protected] for assistance.