Careers Sr Email & Digital Marketing Automation Manager
Sr Email & Digital Marketing Automation Manager
Scottsdale, AZ
Annexus has been certified as a great place to work – again!
We are a leading financial institution that designs and distributes highly innovative investment and retirement solutions that have been revolutionizing the retirement planning industry for over 15 years. We have an immediate opening for an expert Senior Email & Digital Marketing Automation Manager
We are looking for an email marketing professional with experience in the strategy, development, deliverability, and analysis of engaging email and digital campaigns.
Responsibilities:
Assist Interactive Director to develop and drive email marketing strategy, marketing automation, and lead nurturing initiatives
Develop, build and execute segmented email marketing campaigns from start to finish
Work closely with internal teams to create and execute engaging digital marketing campaigns
Utilize knowledge of conversion best practices to influence the development of effective email design/content, landing pages, and other downstream assets
Constantly analyze results and monitor engagement to optimize future and ongoing campaigns
Desired Skills and Experience:
Solid understanding of email design, HTML email content development, and deliverability best practices
Ability to segment lists based on audience, behavior, and analytics for use in marketing campaigns
Ability to code bulletproof HTML emails that render across all major email clients
Proficient in Photoshop and outputting elements needed for HTML email development (not a deal-breaker as long as you can work with the design team)
Knowledge of email marketing and marketing automation technology platforms like Salesforce Marketing Cloud, Pardot, Marketo (Salesforce Marketing Cloud preferred)
Excellent understanding of email marketing test platforms (Litmus, Email on Acid, etc.)
Salesforce Interaction Studio (formerly Evergage) experience is highly desirable
BA/BS or equivalent working experience.
All applicants are required to take a PI Survey and are subject to a background check prior to hire. We offer a competitive compensation and benefits package including health benefits and 401(k). Annexus Management Company is an Equal Opportunity Employer.
If you have any technical issues completing the Predictive Index survey or submitting your application please email [email protected] for assistance.