The MarTech Solutions Architect is a technically focused marketer and problem-solver with a deep curiosity and passion for creating and building solutions that combine marketing and sales technology with process, automation, and data governance to enable achievement of the desired business outcomes. The Martech Solutions Architect partners with the Marketing and IT teams to deliver solutions by leading the design, delivery, and execution of nurture programs, scoring programs, trigger-based communications, paid ads, general email campaigns, reporting, and analytics.
Designing with the business goals and end reporting in mind, the Martech Solutions Architect applies data analysis techniques and integrates third-party data sources into a holistic data system.
As a problem solver, the Martech Solutions Architect is expected to design, prototype, implement, and debug issues that may arise including (but not limited to) communicating timing and deliverability issues, implement responsive design and accessibility for marketing assets, and troubleshoot third-party integrations and synchronization events.
Applicants must possess a solid background in demand generation and/or marketing operations, with demonstrated expertise in Salesforce.com and an understanding of the Salesforce Marketing Suite, including Sales, Service, Community, Marketing Cloud, and the Force.com development platform.
Strong communication and analytic skills to ensure that all expectations and deliverables are met.
Ability to listen and grasp objectives and translate needs into comprehensive processes and technologies.
Design and present innovative and cost-effective solutions drawing on the current marketing technology landscape and industry best-practices to enable seamless customer journeys for our clients and prospects.
Lead the implementation and program execution of marketing and sales platforms including marketing automation, CRM and ancillary platforms for application system deployment and integration projects.
Use an innovative approach to leverage marketing and sales technologies for projects such as engagement and nurture programs, lifecycle management systems, account-based marketing and sales, end-to-end email preferences centers, microsites, online event management, integrating marketing, sales and services systems and data, etc.
Design, create, implement, and maintain tactical items to support a strategy.
Implement advanced scoring models to support the client and lead lifecycle and customer journeys.
Develop revenue focused reports with actionable insights to advance the success of marketing and engagement programs
Desired Skills and Experience:
History of building relationships, establishing, and proving credibility and partnering with peers
Analytical, with an ability to synthesize information quickly and derive actionable insights
Manage expectations, cross-functional initiatives, and meet deadlines, and successfully define outcomes.
Experience in demand generation, customer engagement, digital marketing strategies and tactics
Experience in data hygiene and marketing and sales analytics
Exceptional oral and written communication skills
Organized, with high attention to detail to ensure work is accurate, complete and meets or exceeds expectations
Industrious, motivated, resourceful, and creative
Can discuss technical matters with a non-technical audience
Bachelor’s Degree in Marketing, Business Administration, Communications, and/or experience in the required position.
Minimum 4 years of Salesforce experience.
Minimum 5 years of marketing/demand generation experience.
2+ years relevant marketing data analysis experience4+ of relevant marketing automation platform experience a plus
All applicants are required to take a PI Survey and are subject to a background check prior to hire. We offer a competitive compensation and benefits package including health benefits and 401(k). Annexus Management Company is an Equal Opportunity Employer.
If you have any technical issues completing the Predictive Index survey or submitting your application please email [email protected] for assistance.