Annexus is a leading independent financial institution that designs and distributes highly innovative investment and retirement solutions. We are seeking a full-time Digital Content Manager / Facilitator to support Annexus’ digital brand, online presence, and product marketing. You will by implement and maintain dynamic front-end web media to provide highly personalized user experiences. You will automate components of our marketing campaigns: digital advertising, social media, and emails. You’ll be the key participant in cataloging and maintaining a library for all digital properties: existing content, new content and content sun-setting. You will be well versed in digital marketing, and CMS systems and utilize our CMS to publish new and updated content. The Digital Content Manager/Facilitator will work closely with our IT and Marketing teams to schedule and gather content updates.
Populate dynamic web pages to provide highly personalized user experiences
Publish new and updated content with our CMS
Automate digital marketing initiatives, such as drip email campaigns
Track, document and manage content resources across our digital ecosystem to build and maintain a library
Content lives in Salesforce Interaction Studio
Work with our IT and Marketing teams to gather and schedule content for Annexus websites, third-party sites, social media sites, digital advertising, and automated drip email campaigns
Use analytical tools such as Google Analytics, Twitter, Vimeo, LinkedIn, YouTube, and Facebook analytics to track communications program outcomes and report the effectiveness of our digital marketing efforts.
Develop and maintain a content calendar… and deliver upon it
Attend IT and/or Marketing team creative and project management meetings
Desired Skills and Experience:
Bachelor’s Degree in a relevant field of study
Minimum 5 years of experience in front end web maintenance, CMS, digital communications, or related
Knowledge of how content is personalized and leveraged for channel, experience, assets, and activation across web, digital advertising, mobile and email channels
Working knowledge of dynamic content delivery platforms – Salesforce Interaction Studio (Evergage) or similar
Experience evaluating content inventories to prioritize and organize content, information architecture, content mapping, structured content, content models, and types
A grasp of content and assets ecosystem components like personalization engines, Taxonomy/Metadata Management, Workflow tools, etc.
Experience working with digital advertising platforms – Google Ads, DV360, Campaign Manager360, etc.
Background in personalization, persona mapping, and customer engagement and retention
Experience in web analytics and website optimization
Experience in maintaining an online presence
Experience with customer journeys, user flows, analytics, and A/B testing
An understanding of web design, UX practices and standards, and digital marketing
Working knowledge of Microsoft Office, and the Adobe Creative Suite a plus
You are well-organized, calm, and highly detail orientated
Be proactive, a quick learner and able to manage multiple assignments concurrently and deal with ambiguity in a fast-paced, collaborative, deadline driven environment
Possess high degree of ownership and accountability
The Annexus Team
Our very professional in-house IT and Marketing departments consists of data experts, software developers, coders, category and product marketing experts, writers, designers, video and animation producers, project and account managers. We produce a wide range of multi-channel marketing programs, events, all forms of sales support. We maintain the Annexus brand and move it forward, We fulfill a tiered range of business objectives, innovating new technology and marketing solutions, and deliver excellent client experiences. We develop cutting-edge plans, creative assets, and unique experiences that engage our clients; deliver on the strategy of our businesses in the marketplace; and capture the hearts, minds, and loyalty of our clients.
All applicants are required to take a PI Survey and are subject to a background check prior to hire. We offer a competitive compensation and benefits package including health benefits and 401(k). Annexus Management Company is an Equal Opportunity Employer.
If you have any technical issues completing the Predictive Index survey or submitting your application please email [email protected] for assistance.