Ron Shurts and Don Dady
Meet the Founders of Annexus
Ron Shurts – Co-Founder Annexus
Don Dady – Co-Founder Annexus
Ron Shurts and Don Dady are Co-Founders of Annexus, a Scottsdale, Arizona-based company dedicated to designing and marketing innovative products that help people grow and protect their retirement savings. As calculated risk takers with deep industry knowledge, their leadership has brought Annexus to the forefront of the industry.
They’ve built a reputation for developing new business strategies and forging partnerships with industry thought leaders, leading insurance carriers Nationwide, Athene, and Securian, as well as some of the world’s largest investment banks including J.P. Morgan, UBS, Zebra Capital Management, Barclays, and Merrill Lynch to create innovative retirement solutions that are designed to provide better client outcomes. They continually seek new strategic partners who share their core values of integrity, innovation, and growth.
One key partnership is with Richard Kado, the original architect of the fixed indexed annuity, and President of Genesis Financial. Together, Annexus and Genesis, or AnnGen, introduced a variety of powerful features, earning 15 patents to-date – more than the rest of the insurance industry combined.1
Ron Shurts and Don Dady are passionate about bringing new technologies that solve the most pressing client needs and address the changing landscape of retirement. They recognized that any risk of a retiree outliving their assets is unacceptable, and traditional planning like asset allocation cannot adequately address longevity risk. Annexus product designs offer guarantees backed by insurance companies to help clients hedge retirement portfolio risks.
Over the last 11 years, Annexus designed products have protected hundreds of thousands of Americans’ retirements. Annexus is recognized as a thought leader across the industry, winning multiple awards including Barron’s Best Product for Seniors and most recently the Annuity Innovator of the Year award from EQDerivatives.
Prior to founding Annexus, Ron Shurts founded Shurwest, an independent distribution company dedicated to helping financial professionals better serve their clients. Ron’s unique combination of industry expertise gave him the ability to understand the obstacles financial advisors face in finding solutions that meet the individual needs of their clients. Providing advisors with unique products, streamlined administrative support, and the tools to sustainably grow their practice, Shurwest has become one of the top independent distribution companies in the country.
Prior to founding Annexus, Don Dady was an Executive at Legacy Financial Group, leading them from their infancy to becoming a leading independent product development company.
Ron Shurts is an avid sports fan and owner of the Arizona Rattlers. Ron loves to travel with his wife Mia and golf with his son A.J. Additionally, Annexus is a partner of the Phoenix Suns and sponsors the Annexus Pro-Am at the Waste Management Phoenix Open, TPC-Scottsdale.
1 As of 6/1/17