A strong foundation of success and achievement

Ron Shurts

Meet Ron Shurts – Annexus CEO | Co-Founder | Integrity Managing Partner

Ron Shurts is the CEO and Co-Founder of Annexus, the nation’s leading independent retirement planning product design and distribution company. With a 30-year career in financial services, billions in combined sales, and partnerships with some of the biggest companies in the industry, Ron is a recognized visionary, innovator and proven leader.

Born and raised in small-town Nebraska, Ron began his career selling life insurance to farmers and ranchers across the state. With the desire to grow and build a bigger and better business, Ron moved to Scottsdale, AZ, in 1992 to start his first independent marketing organization (IMO). This endeavor was a success and quickly grew to one of the nation’s top IMOs. As his expertise with FIAs expanded, he began developing strategies to re-engineer FIAs and their distribution to help people better grow and protect their retirement savings. These strategies evolved into the stalwart belief that Americans deserve to retire better, and product design and distribution innovation was the key to making it happen.

In 2005, Ron brought his vision to fruition by co-founding Annexus, where he and his product development team had one goal: challenge traditional thinking and help hardworking Americans retire with more confidence. Through this new way of thinking, Annexus spurred the growth of the fixed-indexed industry market through innovative product design and aligning the interests of carriers, distributors and clients. Today, Annexus holds more patents and patents pending than the rest of the industry combined. Headquartered in Scottsdale, Arizona, the company has won numerous awards, including Annuity Innovator of the Year three years running.

“Ron Shurts has always been one of the hardest working, most respected leaders in the industry. Every move he makes is with the intention of improving lives — those of his coworkers, his carrier and financial services provider partners, and ultimately, the consumers who receive better outcomes from the products Annexus designs.”

Tom Dempsey – Chief Distribution Officer at Integrity

In 2020, realizing the need for a more efficient and client-friendly guaranteed income solution within 401k plans and other defined contribution retirement plans, Ron co-founded Annexus Retirement Solutions.

In 2022, Annexus entered into an agreement to merge with Integrity Marketing Group, a leading life and health insurance distributor and provider of wealth management and retirement planning solutions. As part of the transaction, Ron remained CEO of Annexus and became a Managing Partner of Integrity.

Ron Shurts’ statement about the new alliance says, “We created Annexus around a unique vision to revolutionize product development and delivery in the annuity and life insurance space and provide better solutions to our stakeholders. Likewise, Integrity has transformed insurance distribution, wealth management and retirement planning by assembling an unsurpassed network of industry leaders and legends who are innovating every part of the industry. We see unbelievable growth potential for both companies by leveraging our respective strengths. Carriers, advisors, and clients need the products and services we provide more than ever. When it comes to improving lives, there is no finish line. We are committed to helping every American enjoy a safer and more secure retirement and partnering with Integrity will help us amplify and accelerate toward that goal.”

In addition to his financial industry endeavors, Ron is deeply committed to the Phoenix, Arizona, community. He is the majority owner and CEO of the Arizona Rattlers and is actively involved with the Phoenix Suns Charities, Phoenix Children’s Hospital, the Patrick Peterson Foundation for Success and the Arians Family Foundation.

Ron Shurts and his wife, Mia, enjoy spending time with their two sons, AJ and Jaxon.